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September 2024

Our Commitment to Ethical Sourcing In recent years, consumer preferences have shifted dramatically in the coffee industry. Today, research indicates that most consumers are willing to pay a larger premium for coffee that is ethically sourced rather than just for higher quality. This trend underscores the increasing importance of direct trade and ethical certifications, which have become central to how coffee is grown, traded, and consumed globally.

by Admin_Servicoff

September 3, 2024

Coffee Exporters, Global Coffee Trade, Kenya Co-operative Coffee Dealers, Market News, Sustainability and Social Impact, UTZ Certification

The Growing Importance of Direct Trade in the Coffee Industry

The Growing Importance of Direct Trade in the Coffee Industry: Our Commitment to Ethical Sourcing In recent years, consumer preferences have shifted